Mr ** founded ** in 1943 in a small, naturalistic Swedish town, doing business as a mail-order catalogue. Today, ** is a global home furnishings brand that provides affordable, well-designed and comfortable products to people around the world. We have come a long way from a small business in a small town in Sweden, but our vision remains the same: "to create a better everyday life for the masses." Discover the Ikea story to learn more about the Ikea brand heritage, what drives us and how we strive to make a positive impact on people and planet.